About Us

What began as a 501(c)3 nonprofit passion project for Layla Morgan Wilde to help raise black cat awareness and adoption rates, turned into two Kickstarter campaigns last summer and changed her life. The result will be a book, Black Cats Tell All: True Tales and Inspiring Images and 2017 calendar with 100% of net proceeds to fund black cat awareness and adoption campaigns in 2017.

Hi, I'm Layla Morgan Wilde, the founder of Cat Wisdom 101 and I'm determined to rebrand black cats as just as adoptable and adorable as any other cats. Join our Black Cat Tribe and together we will make it happen

Every item in the shop is curated or created by me with the same love and passion I have for black cats. Every purchase from our Black Cat Tells All Shop will make a difference in the lives of black cats.

Thank you for loving black cats,